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Our Philosophy





Wolfgang Amadeus Mozart, in a letter to a friend, once wrote:

When I am, as it were, completely myself, entirely alone, and of good cheer - say traveling in a carriage, or walking after a good meal, or during the night when I cannot sleep; it is on such occasions that my ideas flow best and most abundantly. Whence and How they come, I know not; nor can I force them. Those ideas that please me I retain in memory, and am accustomed, as I have been told, to hum them to myself. If I continue in this way, it soon occurs to me how I may turn this or that morsel to account, so as to make a good dish of it, that is to say, agreeably to the rules of counterpoint or the peculiarities of the various instruments, etc… All this fires my soul, and, provided I am not disturbed, my subject enlarges itself, becomes methodized and defined, and the whole, though it be long, stands almost complete and finished in my mind, so I can survey it, like a fine picture or a beautiful statue, at a glance.

As described by Mozart in his letter, when we take the time to slow down, genuinely reflect on our dreams, characteristics and experiences that make us unique, trust our intuition, and conscientiously develop and cultivate our ideas and passions, only then can we take full advantage of our creative capabilities.

At The CREO Institute, we believe that when we establish a deep connection to ourselves and to others and nurture a dedication to the continuous development of ourselves and others, there is no limit to what we can accomplish, as individuals, organizations, businesses, and as a society through our individual and collective creativity.

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