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  Our Philosophy





Wolfgang Amadeus Mozart, in a letter to a friend, once wrote:

When I am, as it were, completely myself, entirely alone, and of good cheer - say traveling in a carriage, or walking after a good meal, or during the night when I cannot sleep; it is on such occasions that my ideas flow best and most abundantly. Whence and How they come, I know not; nor can I force them. Those ideas that please me I retain in memory, and am accustomed, as I have been told, to hum them to myself. If I continue in this way, it soon occurs to me how I may turn this or that morsel to account, so as to make a good dish of it, that is to say, agreeably to the rules of counterpoint or the peculiarities of the various instruments, etc... All this fires my soul, and, provided I am not disturbed, my subject enlarges itself, becomes methodized and defined, and the whole, though it be long, stands almost complete and finished in my mind, so I can survey it, like a fine picture or a beautiful statue, at a glance.

Creativity is an innate human gift. We are all born with the natural ability to be creative.

Yet many of us have convinced ourselves that we are not creative. Where there is vision, confidence, courage, inspiration, dedicated practice, and a nurturing environment, creativity can be rediscovered and will flourish.

As described by Mozart in his letter, when we take the time to slow down; genuinely reflect on our dreams, characteristics and experiences that make us unique; learn to listen to and trust our intuition; and conscientiously develop and cultivate our ideas and passions, only then can we take full advantage of our creative capabilities.

At The CREO Institute, we believe that when we establish a deep connection and nurture a dedication to the continuous development of ourselves and others through our individual and collective creativity, there is no limit to what we can accomplish as individuals, organizations, businesses, and as a society.

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